The Money & Mimosas Glossary:
Core Concepts for Luxury Founders Raising Capital
Money & Mimosas uses precise language to describe capital, growth, and value creation in luxury businesses.
This glossary defines the core concepts referenced throughout the Journal and Podcast, offering clarity for luxury founders, investors, and partners navigating long-term enterprise building.
These definitions reflect the economic realities of niche, high-value brands and are designed to support founders raising aligned capital and building enduring legacy businesses.
How to Use This Glossary
Each term below is defined as it is used within the Money & Mimosas ecosystem. Definitions are intentionally concise and economically grounded.
You’ll see these terms referenced across:
Investor-facing discussions
For consistency, definitions should be interpreted as written here.
Aligned Capital
Aligned capital refers to investment that supports a luxury brand’s values, operating tempo, and long-term positioning—rather than prioritizing short-term exits, aggressive scale, or external control.
Brand Dilution
Brand dilution occurs when growth decisions weaken a brand’s perceived value, pricing power, or cultural coherence in pursuit of volume, speed, or mass appeal.
Cultural Capital
Cultural capital is the intangible value created through heritage, narrative, craftsmanship, and taste—assets that compound trust, pricing power, and long-term relevance.
Exclusivity
In luxury markets, exclusivity functions as an economic strategy that protects margins, stabilizes demand, and reinforces brand trust over time.
Investor Alignment
Investor alignment occurs when capital partners respect a brand’s constraints, values, and long-term horizon rather than imposing external growth expectations or exit timelines.
Legacy Builder
A legacy builder is a founder focused on long-term enterprise value, cultural contribution, and intergenerational relevance rather than rapid monetization or short-term valuation gains.
Legacy Investing™
Legacy Investing™ is an investment approach that prioritizes durability, cultural relevance, and long-term value creation over short-term financial extraction. It emphasizes stewardship, patience, and alignment with a brand’s legacy trajectory.
Long-Term Value Creation
Long-term value creation prioritizes durability, trust, and compounding reputation over short-term revenue spikes or speculative growth.
Luxury Founder
A luxury founder builds a business where value is created through craftsmanship, discretion, cultural resonance, and margin integrity—not volume, speed, or mass distribution.
Margin Integrity
Margin integrity refers to maintaining profitability without compromising quality, positioning, or operational discipline as a business grows.
Permanence Capital™
Permanence Capital™ refers to capital structured to endure. It prioritizes longevity, cultural preservation, and resilient economic foundations over velocity-driven returns or rapid liquidity events.
Scalability (Luxury Context)
In luxury businesses, scalability is measured by margin preservation and cultural reach—not production volume or market saturation.
These concepts form the shared language of Money & Mimosas and are referenced throughout the Journal, podcast, and strategic frameworks.